Brand partnerships. Powered by our collective insight.
The best brand advocacy in hospitality doesn’t come from campaigns — it comes from people who genuinely believe in what they’re serving. Shaker Collective is the community those individuals call home, and the collective that converts that community into measurable brand outcomes. We don’t sell access to an audience. We deliver advocacy that is earned, not bought — because it starts with people who genuinely care about what they’re pouring. 1,000+ verified professionals. 65+ countries. 205+ cities. One flywheel.
Our Services
A media buy gets impressions. A partnership with Shaker Collective gets genuine trade relationships, community-informed strategy, measurable advocacy outcomes, and access to the hospitality professionals who will recommend and champion a brand on-premise for years.
ON PREMISE STRATEGY & INSIGHTS
Channel and drinks occasion strategy built around real community intelligence. We use insight from our members to identify the right accounts, occasions, and activations to maximise commercial impact.
ADVOCACY STRATEGY & PROGRAMS
A full advocacy strategy scoped to a brand's specific market, product, and commercial objectives. The goal is enduring trade relationships, not transactional engagement.
DIGITAL PLATFORM & COMMUNITY
Your brand gets its own space inside inside a community hospitality professionals already use. Programme it with courses, live content, community conversations, and event listings.
TALENT ACCESS & RECRUITMENT
Direct access to a vetted global network. We identify, recruit, onboard and develop brand ambassadors with genuine market credibility and build the structure around them so the relationship delivers beyond a one-off activation.
EVENT CURATION
From intimate supper clubs to trade show education programmes. We curate the concept, content, and talent — whether that's a branded supper club we own end-to-end or education programming at a trade show.
Why Brands Choose Shaker Collective
AUDIENCE QUALITY
Vetted hospitality professionals across every discipline. Not a broad-reach, low-verification panel.
COMMUNITY TRUST
Built by insiders, not manufactured by a brand. The community's authenticity is what makes advocacy programmes work.
SPEED TO MARKET
The community already exists. Brands activate immediately rather than spending months building from scratch.
MEASURABLE OUTCOMES
Defined engagement metrics per programme. Not opaque, not hard to attribute.
GLOBAL REACH
1,000+ members across 65+ countries and six continents, with market-by-market execution built in.