Shaker Collective is a global hospitality community and brand partnerships agency.
Created by two Australians who have built their careers across Australia, India and Europe. We connect brands with 1,000+ verified bartenders, sommeliers, chefs, FOH teams and events professionals across 65+ countries, 205+ cities and 6 continents, who are actively shaping the on-trade. Community intelligence feeds every brief we take on. Brand partnerships feed directly back into the community. That flywheel is what makes our advocacy real, not rented.
Vision
To make hospitality a preferred career pathway by reducing barriers to opportunity and connecting professionals to the community, resources, and brands that help them build long-term careers.
Mission
To unlock the full potential of people in hospitality worldwide by fostering an inclusive community where connection, learning, and growth are limitless.
Purpose
To make hospitality a preferred career pathway by streamlining growth for the many not the few, reducing barriers to opportunity, and connecting individuals to the community, resources, and industry support they need to build long-term, sustainable careers.
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Our Founders
Marissa Johnston
Co-Founder & Managing Director
Marissa has an extensive background in the luxury drinks sector, with more than 15 years of experience. She played a pivotal role at Diageo, where she led World Class and Advocacy programs. Marissa is dedicated to promoting women's involvement in the whisky sector, having served as Executive Director of the OurWhisky Foundation. Her expertise and passion for the industry are evident in her various roles and contributions.
Evonne Eadie
Co-Founder & Director of Community
Evonne is a hospitality strategist and spirits advocate with over over a decade of experience across venue development, education, and brand- building. She is the co-founder of Perfect Serve India, a trade publication, and former Head of Advocacy for Diageo India. Evonne has led creative beverage programs across APAC, worked with leading global spirits brands, and champions inclusivity and progressive practices in the drinks industry.