BRIEF:

Establish World Class as the leading force for gender equality in cocktail competitions by supporting their World Class Spirited Women program. Design a digital platform to build community, host virtual mentoring program and increase the pipeline of women to participate in local World Class competitions.

WHAT WE DELIVERED:

Demonstrated that a dedicated digital community could successfully extend engagement beyond live mentoring, creating ongoing participation, peer-to-peer discussion, and a central destination for the programme.

Highlights:

• 1500 member visits
• 3 x live mentoring events
• 3 x feature articles showcasing World Class Spirited Women Scholars
• Competition resource library
• Weekly poll’s and content